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Mastering the Spring Rental Surge: A Guide for Property Managers in Multifamily Housing

Updated: Apr 1


As spring blossoms and the real estate market awakens from its winter slumber, Property Managers in multifamily housing brace themselves for the annual surge in activity. One notable trend during this season is the increase in renting, driven by various factors like heightened demand and a more favorable rental environment.

Understanding the Spring Rental Surge in Multifamily

  • Seasonal Trends: Spring is traditionally associated with a sense of renewal and change, leading many individuals and families to consider moving during this time. The warmer weather and longer daylight hours make it more convenient for people to search for new housing and facilitate the moving process. Additionally, families with school-aged children often prefer to relocate during the summer months to minimize disruption to their children's education, making spring an ideal time to secure a new rental property.

  • End of the Academic Year: For college students and individuals involved in academic pursuits, spring marks the end of the school year or semester. As a result, there is a significant increase in the number of students seeking housing for the upcoming academic term or graduating and entering the workforce, both of which contribute to heightened demand for rental properties.

  • Improved Property Conditions: Property Managers often take advantage of the spring season to enhance the aesthetic appeal of their rental units. With winter coming to an end, maintenance tasks such as groundskeeping, exterior painting, and general property upkeep become more feasible. The improved curb appeal and overall condition of the property can attract more tenants and justify higher rental rates.

  • Economic Factors: Springtime can also coincide with periods of economic stability or growth, leading to increased consumer confidence and household mobility. Individuals may feel more financially secure and optimistic about their prospects, prompting them to explore new rental opportunities or upgrade to larger or more desirable living spaces.

Preparing for Peak Season

  • Addressing Property Upkeep: With the arrival of spring, residents are more likely to scrutinize the condition of the property. A well-maintained and aesthetically pleasing environment can justify a higher rental price. Property Managers should take advantage of the pre-spring period to conduct thorough inspections, address any lingering maintenance issues, and enhance the overall curb appeal of the multifamily housing units.

  • Market Analysis and Competitive Pricing: To navigate the spring surge successfully, Property Managers must stay informed about the local rental market trends. Conducting a thorough market analysis helps in understanding the competitive landscape, enabling Property Managers to set appropriate rental prices. A strategic and well-researched pricing approach will not only attract potential residents but also position the property competitively within the market.

  • Streamlining the Leasing Process: As rental demand escalates, Property Managers should streamline the leasing process to accommodate the influx of inquiries efficiently. This includes ensuring that the online application process is user-friendly, responding promptly to inquiries, and having a well-trained team to handle leasing negotiations. A smooth and expedited leasing process contributes to resident satisfaction and increases the likelihood of securing higher rents.

  • Capitalizing on Seasonal Promotions: Spring provides Property Managers with an opportunity to implement seasonal promotions or incentives to attract prospective customers. Offering move-in specials, such as reduced security deposits, complimentary amenities, or discounted rent for the first month, can be effective strategies to entice renters during this competitive season.

  • Temporary Staffing Support: During the spring rental surge, multifamily teams may experience a significant increase in inquiries, lease applications, and resident requests. A staffing services partner, like BGSF, can provide temporary personnel, such as Receptionists, Leasing Agents, Administrative Assistants, and Maintenance Technicians to help manage the increased workload and requests efficiently. These temporary staff members can ensure that inquiries are promptly addressed, lease applications are processed in a timely manner, and administrative tasks are completed effectively, thus minimizing delays and enhancing customer satisfaction.

Spring Support

As spring prompts an increase in rental activity, Property Managers in multifamily housing have an opportunity to optimize their operations and capitalize on the increased demand. By maintaining properties, streamlining processes, and utilizing temporary staffing support, Property Managers can navigate peak season successfully while ensuring a positive experience for both current and future residents.

Looking for extra staff to support you during peak season? We have skilled talent readily available, including Maintenance Technicians, Leasing Agents, Sign Spinners, Groundskeepers, and more! Click here to request talent today.

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