Diamond Club Spotlight: Be Good, Do Good Initiative in Cozumel

At BGSF, we don’t just celebrate excellence—we multiply its impact. Each year, our Diamond Club honors top-performing team members with a once-in-a-lifetime experience to recognize their outstanding achievements. And for the third consecutive year, our Be Good Do Good initiative was at the heart of this unforgettable journey—because true success is about lifting others as we rise.

Each year, we select a charitable cause in our host destination to give back to the local community—because we believe in traveling with purpose.

2024: Supporting Students in Cozumel

This year, our Diamond Club honorees set sail on a Royal Caribbean cruise to Cozumel. In partnership with our cruise provider, we directed $3,200 from our group room revenue to benefit Friends of Cozumel, a nonprofit dedicated to providing educational opportunities for children from families with limited resources.

• $1,600 will go toward local purchases of school supplies

• $1,600 will fund scholarships—covering nearly 18 semesters of high school or university tuition

Since 2003, Friends of Cozumel has expanded from supporting 30 students to serving over 800 across all educational levels—from Kinder to college. We’re honored to support their mission and be part of their story.

A Look Back: 2023 & 2024

• 2023 – Los Cabos, Mexico: BGSF donated over 245 books to Los Niños del Capitán, enriching educational resources for local children.

• 2024 – Punta Cana, Dominican Republic: We donated 300+ school supply items to a local school, helping students start the year with the tools they need to succeed.

Recognition with Purpose

Diamond Club is more than a reward. It’s a moment to reflect on what we stand for as a company—growth, generosity, and community impact. Through Be Good Do Good, we bring our core values to life in every destination we visit.

To our 2024 honorees—thank you for leading with purpose. And to our partners—like Royal Caribbean and Friends of Cozumel—thank you for helping us make a difference.

Here’s to continuing this tradition and spreading even more good in the years to come.