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Building Next-Generation Digital Experiences with the PROS Platform: A Recap of Outperform 2024


BGSF was very proud to be a Premier Sponsor at PROS Outperform 2024! This electrifying event allowed attendees to explore the transformational power of Artificial Intelligence (AI) applications across a variety of industries and familiarize themselves with one of the top Profit & Revenue Optimization Software platforms today.

Building Next-Generation Digital Experiences with PROS

In the rapidly changing B2B landscape, traditional sales software is often hampered by outdated, monolithic structures and rigid user experiences. At this year's Outperform with PROS, BGSF's Eric Peters and Hitesh Talati, along with Brian Goonan and Kunal Kothari from EY, led a panel on "Building Next-Generation Digital Experiences with the PROS Platform," moderated by Lyndsey Valin from PROS.

This session explored strategies and shared client and market experiences on how PROS can drive business innovation, customer acquisition, retention, and growth. It also highlighted the latest trends in AI technologies and the benefits of a global sourcing model. Check out our top takeaways from the panel:

Rapid Implementation Needs

Traditional long-cycle software implementations are becoming obsolete as businesses increasingly demand rapid, agile solutions that deliver quick time to value (typically within 10 weeks). The focus is now on building and iterating quickly to meet the fast-paced needs of the market.

Convincing Traditionalists

Managing profitability in today's competitive landscape requires a "land and expand" strategy. Implementing pilot programs that demonstrate value quickly is essential to gaining further expansion. Sharing data points that highlight improved customer experiences can help convince skeptics of the benefits of new approaches.

Innovative Examples of Composability

Companies are leveraging composability to streamline technology expansions, drive value, and enhance the customer experience. This includes both examples from PROS and anonymized cases from non-PROS customers, illustrating the wide-reaching benefits of this approach.

Trends in Technology Solutions

There is a notable shift towards platforms that are extensible and composable. Technology integration has moved from vertical to horizontal, enabling interconnected solutions. BGSF connectors, for instance, showcase the advantages of this extensibility.

Delivering Desired Customer Experiences

In B2B contexts, delivering an "Amazon-like" experience is becoming increasingly important. Modern, composable approaches are key to achieving the high level of customer satisfaction that this standard entails.

Overcoming Challenges in Digital Transformation

Digital transformation efforts often face significant challenges such as legacy processes, change management, and siloed teams. Successful initiatives should be driven by business pain points rather than siloed technologies. Understanding decision-makers and developing effective change management strategies are crucial to overcoming these obstacles.

Navigating Internal Dynamics for Better CX

Balancing the goal of improving customer experiences with the challenges of internal change is a significant obstacle. Effective change management and a thorough understanding of organizational dynamics are essential for navigating these complexities and achieving success.

AI Integration

Leveraging AI to enhance digital experiences is crucial in today's business environment. AI can personalize customer interactions, predict trends, and automate routine tasks, resulting in more efficient operations and improved customer satisfaction. By implementing AI-driven analytics, businesses can gain deeper insights into customer behavior and market trends, enabling more informed decision-making and strategic planning.

Global Nearshore Strategy

Another major takeaway the team noted is that adopting a nearshore software development strategy offers numerous advantages, including proximity, cultural alignment, and time zone compatibility with development teams. This approach can lead to faster development cycles, improved communication, and cost efficiencies while maintaining high-quality standards. Our team's recent trip to Colombia highlighted the excitement and opportunities within the Latin American markets, showcasing the potential for growth and innovation in this region.

Luis Fernando Sanchez, President of Arroyo Consulting, also shared some key success stories and discussed how we are helping Latin American companies enhance their performance through the PROS platform, spotlighting our growing partnership.


The BGSF team was thrilled to have the opportunity to meet and discuss the future of AI and PROS with top business leaders across a variety of industries. We explored the necessity of delivering exceptional customer experiences in B2B contexts, overcoming the challenges of digital transformation, and navigating internal dynamics for better customer outcomes. The integration of AI and the adoption of a global nearshore strategy also emerged as critical components for future success.

BGSF and PROS remain dedicated to leading the journey toward a brighter future for businesses through AI. We invite you to contact us to learn more about our AI capabilities, ask questions, and discover how we can support you in your AI journey. Together, we can shape the next generation of digital experiences and achieve remarkable growth and success. Contact us today!

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