Mayday! Why Your Leasing Team Needs Support This Peak Season
- bberrodin
- May 6
- 3 min read
As the summer months approach, the multifamily housing industry enters its peak leasing season. With an influx of prospects, lease renewals, and rising demands, property managers and leasing teams often face an overwhelming surge of activity.
While this is a great opportunity for growth and revenue, it also puts significant pressure on leasing teams to meet deadlines, maintain high levels of service, and ensure a smooth leasing process for all. This is why having the right support system in place is critical during peak season.
The Challenges of Peak Leasing Season
The peak leasing season typically sees an uptick in both new leases and renewals. This can mean longer hours, more tours, and more paperwork to handle. A few of the key challenges include:
Increased Volume of Inquiries and Tours: While the traditional "spring rush" is evolving, the demand for housing peaks during summer, and leasing agents are often juggling dozens of phone calls, emails, and walk-in prospects each day. Scheduling tours, providing property information, and answering questions can quickly become a full-time job on its own.
Time Constraints and Deadlines: From screening applicants to ensuring lease agreements are signed and processed, the fast pace of the season leaves little room for error. Missing a deadline can cause a ripple effect on property occupancy and revenue goals.
Seasonal Turnover and Staffing Gaps: Many leasing teams experience higher turnover during this busy period, leaving vacancies and forcing teams to manage more with less. Temporary staffing or additional support may be essential to fill in the gaps and ensure continuity.
Customer Expectations: With competition for renters at an all-time high, prospects have more options than ever. Providing an exceptional experience from first contact to lease signing is paramount, but the demand for personalization and attention can strain already stretched teams.
The Importance of Support Systems
Leasing teams need support not just to handle the increased workload but also to maintain a high level of service and avoid burnout. Here are some ways that additional support can make a difference:
Temporary Staffing and Backfill Support: A short-term surge in demand can often be met with temporary staff to handle everything from tours and follow-ups to paperwork and lease processing. This allows existing team members to focus on higher-priority tasks and ensures no leads are left unattended.
AI and Technology Solutions: Automating repetitive tasks such as scheduling tours or responding to common inquiries with AI-powered chatbots can significantly free up time for leasing teams. Technology solutions can also streamline application processes, document management, and rent collection, reducing manual labor and minimizing errors.
Training and Development: Equipping leasing teams with additional training and development resources, such as BGSF’s maintenance training programs, can boost their efficiency and confidence in handling peak season challenges. Skilled teams can address issues more proactively, ensuring smoother operations throughout the busy months.
Don’t Wait Until It’s Too Late!
As the peak season looms, it’s essential to plan ahead. By securing additional staffing, embracing technology, and offering the right support resources, you can ensure that your leasing team is equipped to handle the increased workload while maintaining exceptional service levels. At BGSF, we’re here to help you navigate this critical time, ensuring your team remains efficient, productive, and stress-free during this busy season.
Need Help? Contact BGSF Today!
Our staffing solutions include temporary and contract staffing, which can assist your team during peak demand, ensuring there is no disruption in service or productivity. Reach out today to learn how we can support your leasing team during this busy season!
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